[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.15zzb.cz\/google-byl-udajne-chycen-pri-cinu-kdyz-si-pujcoval-texty-pisni-od-stranky-genius\/#Article","mainEntityOfPage":"https:\/\/www.15zzb.cz\/google-byl-udajne-chycen-pri-cinu-kdyz-si-pujcoval-texty-pisni-od-stranky-genius\/","headline":"Google byl \u00fadajn\u011b chycen p\u0159i \u010dinu, kdy\u017e si \u201ep\u016fj\u010doval\u201c texty p\u00edsn\u00ed od str\u00e1nky Genius.","name":"Google byl \u00fadajn\u011b chycen p\u0159i \u010dinu, kdy\u017e si \u201ep\u016fj\u010doval\u201c texty p\u00edsn\u00ed od str\u00e1nky Genius.","description":"Webov\u00e1 str\u00e1nka text\u016f p\u00edsn\u00ed Genius sd\u011blila, \u017ee chytila spole\u010dnost Google p\u0159i kr\u00e1de\u017ei text\u016f p\u00edsn\u00ed\u010dek z\u00a0jejich vlastn\u00ed webov\u00e9 str\u00e1nky a Google je n\u00e1sledn\u011b pa\u0161oval jako bohat\u00e9 v\u00fdsledky ve vyhled\u00e1v\u00e1n\u00ed, napsal zpravodajsk\u00fd den\u00edk Wall Street Journal v\u00a0ned\u011bli. \u00a0 Google zam\u00edtl jak\u00e1koliv podez\u0159en\u00ed a nechal se sly\u0161et, \u017ee texty p\u00edsni\u010dek jsou licencov\u00e1ny od partner\u016f t\u0159et\u00ed strany, nejsou generov\u00e1ny […]","datePublished":"2020-02-19","dateModified":"2020-02-19","author":{"@type":"Person","@id":"https:\/\/www.15zzb.cz\/author\/#Person","name":"","url":"https:\/\/www.15zzb.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f7320ca526354d2794ceb75173050bfa147af8617816df401a16569341b5fbaf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7320ca526354d2794ceb75173050bfa147af8617816df401a16569341b5fbaf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"15zzb.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.15zzb.cz\/google-byl-udajne-chycen-pri-cinu-kdyz-si-pujcoval-texty-pisni-od-stranky-genius\/","wordCount":734,"articleBody":"Webov\u00e1 str\u00e1nka text\u016f p\u00edsn\u00ed Genius sd\u011blila, \u017ee chytila spole\u010dnost Google p\u0159i kr\u00e1de\u017ei text\u016f p\u00edsn\u00ed\u010dek z\u00a0jejich vlastn\u00ed webov\u00e9 str\u00e1nky a Google je n\u00e1sledn\u011b pa\u0161oval jako bohat\u00e9 v\u00fdsledky ve vyhled\u00e1v\u00e1n\u00ed, napsal zpravodajsk\u00fd den\u00edk Wall Street Journal v\u00a0ned\u011bli.\u00a0Google zam\u00edtl jak\u00e1koliv podez\u0159en\u00ed a nechal se sly\u0161et, \u017ee texty p\u00edsni\u010dek jsou licencov\u00e1ny od partner\u016f t\u0159et\u00ed strany, nejsou generov\u00e1ny z\u00a0jin\u00fdch webov\u00fdch str\u00e1nek, jako je nap\u0159\u00edklad pr\u00e1v\u011b Genius.\u00a0\u201eTexty p\u00edsni\u010dek v\u00a0info-boxech v\u00a0Google Vyhled\u00e1v\u00e1n\u00ed jsou licencov\u00e1ny, negenerujeme je z\u00a0ostatn\u00edch webov\u00fdch str\u00e1nek na internetu. Pr\u00e1v\u011b nyn\u00ed vy\u0161et\u0159ujeme tuto vzniklou situaci, a pokud data na\u0161ich partner\u016f t\u0159et\u00edch stran poch\u00e1zej\u00ed z\u00a0protipr\u00e1vn\u00edch praktik \u010di partne\u0159i poru\u0161uj\u00ed ust\u00e1lenou a aprobovanou praxi, ukon\u010d\u00edme s\u00a0nimi v\u0161echny na\u0161e smlouvy,\u201c uvedla spole\u010dnost Google via sv\u016fj Google Communications Twitterov\u00fd \u00fa\u010det.\u00a0V\u00edce o dan\u00e9m p\u0159\u00edb\u011bhu\u00a0Za \u00fa\u010delem chycen\u00ed Google p\u0159i \u010dinu, Genius za\u010dal m\u011bnit kudrnat\u00e9 jednoduch\u00e9 znam\u00e9nka a p\u0159\u00edm\u00e9 apostrofy, v\u00a0t\u00e9 sam\u00e9 sekvenci, pro ka\u017edou p\u00edsni\u010dku. Kdy\u017e tedy uvozovky nebo apostrofy jsou p\u0159elo\u017eeny do \u010d\u00e1rek a te\u010dek pou\u017e\u00edvan\u00e9 v\u00a0morseovce, sekvence utv\u00e1\u0159\u00ed slovn\u00ed spojen\u00ed \u201ered handed\u201c nebo-li \u010desky \u201ep\u0159i \u010dinu\u201c. Pot\u00e9 Genius jenom po\u010dkal a hned vid\u011bl, \u017ee se obsah objevil v\u00a0boxech text\u016f p\u00edsn\u00ed na Google Vyhled\u00e1v\u00e1n\u00ed.\u00a0Boxy s\u00a0texty p\u00edsn\u00ed\u00a0Google za\u010dal nab\u00edzet texty p\u00edsn\u00ed v\u00a0info-boxech jako bohat\u00fd v\u00fdsledek n\u011bkdy v\u00a0roce 2014, s\u00a0t\u00edm, \u017ee uvedl, \u017ee v\u0161echny texty haTexd licencoval. V\u00a0t\u00e9 dob\u011b byly texty p\u00edsn\u00ed propojeny s\u00a0Google Play.\u00a0Genius nejprve za\u010dal podez\u0159\u00edvat, \u017ee Google m\u016f\u017ee br\u00e1t texty p\u00edsn\u00ed u\u017e v\u00a0roce 2016, kdy\u017e jeden z\u00a0jejich programov\u00fdch in\u017een\u00fdr\u016f zaznamenal, \u017ee Google verze text\u016f p\u00edsni\u010dek je velice neobvykle shodn\u00e1 s\u00a0vlastn\u00ed verz\u00ed webov\u00e9 str\u00e1nky Genius, nap\u0159\u00ed\u010d tomu, \u017ee Genius z\u00edskal definitivn\u00ed verzi text\u016f p\u0159\u00edmo od um\u011blce samotn\u00e9ho. Genius tvrd\u00ed, \u017ee na tohle za\u010dal upozor\u0148ovat Google, tedy \u017ee doch\u00e1z\u00ed ke kop\u00edrov\u00e1n\u00ed text\u016f p\u00edsni\u010dek, a to u\u017e v\u00a0roce 2017. V\u00a0dubnu 2019 varoval spole\u010dnost Google, \u017ee pokud bude zneu\u017e\u00edvat transkripce Geniusu, dopou\u0161t\u00ed se tak poru\u0161en\u00ed jeho obchodn\u00edch podm\u00ednek a stejn\u011b tak i z\u00e1kona autorsk\u00fdch pr\u00e1v (antitrust law).\u00a0Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \u00a0St\u00ed\u017enost Geniusu je jenom jedn\u00edm p\u0159\u00edkladem jak\u00e9si p\u0159edtuchy toho, \u010demu \u010del\u00ed cel\u00e1 \u0159ada spole\u010dnost\u00ed, nebo\u0165 Google servery nab\u00edzej\u00ed \u010d\u00edm d\u00e1l t\u00edm v\u00edce p\u0159\u00edm\u00e9ho obsahu u\u017e ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Jak ji\u017e SEO a digit\u00e1ln\u00ed market\u00e9r AJ Kohn zd\u016fraznil na jeho Twitteru, pom\u011br prokliknut\u00ed m\u016f\u017ee rapidn\u011b klesnout, pokud budou texty p\u00edsn\u00ed nab\u00edzeny jako bohat\u00e9 v\u00fdsledky.\u00a0Firmy a vydavatel\u00e9 tak investuj\u00ed hodn\u011b pen\u011bz do tvorby u\u017eite\u010dn\u00e9ho obsahu k\u00a0p\u0159it\u00e1hnut\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f a monetizuj\u00ed na prod\u00e1v\u00e1n\u00ed produkt\u016f, slu\u017eeb nebo na reklam\u00e1ch na jejich vlastn\u00edch webov\u00fdch str\u00e1nk\u00e1ch. Info boxy a podobn\u00e9 form\u00e1ty v\u00fdsledk\u016f v\u0161ak \u010dasto dr\u017e\u00ed u\u017eivatele na Google, sp\u00ed\u0161e ne\u017e aby je poslal sm\u011brem ke tv\u016frcov\u011b webov\u00e9 str\u00e1nce. Internetov\u00e9 vyhled\u00e1va\u010de dr\u017e\u00ed provoz (a tedy skl\u00edz\u00ed jak\u00e9koliv odm\u011bny za to, co z\u00a0toho p\u0159ijde), zat\u00edmco ponech\u00e1v\u00e1 v\u0161echnu tu t\u011b\u017ekou pr\u00e1ci na firm\u00e1ch a webov\u00fdch str\u00e1nk\u00e1ch.\u00a0Jak\u00e1koliv ob\u010dansk\u00e1 \u017ealoba, kterou m\u016f\u017ee Genius pou\u017e\u00edt jako \u00fatok proti Google, je v\u0161ak ale oslabena t\u00edm faktem, \u017ee Genius nen\u00ed nositelem autorsk\u00fdch pr\u00e1v k\u00a0text\u016fm p\u00edsni\u010dek. Av\u0161ak Google tak\u00e9 \u010del\u00ed daleko v\u011bt\u0161\u00edmu pr\u00e1vn\u00edmu n\u00e1tlaku pro \u00fadajn\u00e9 po\u0161kozov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, kter\u00e9 mohou d\u00e1t \u017ealob\u011b Geniusu daleko v\u00edce na v\u00e1ze. Prozat\u00edm v\u0161ak Google zast\u00e1v\u00e1 pozici ukazov\u00e1n\u00ed prstu na jin\u00e9 pro tyto probl\u00e9my, jmenovit\u011b pro jeho partnery.                                                                                                                                                                                                                                                                                                                                                                                        5\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Google byl \u00fadajn\u011b chycen p\u0159i \u010dinu, kdy\u017e si \u201ep\u016fj\u010doval\u201c texty p\u00edsn\u00ed od str\u00e1nky Genius.","item":"https:\/\/www.15zzb.cz\/google-byl-udajne-chycen-pri-cinu-kdyz-si-pujcoval-texty-pisni-od-stranky-genius\/#breadcrumbitem"}]}]