[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.15zzb.cz\/kdyz-se-firme-nedari\/#Article","mainEntityOfPage":"https:\/\/www.15zzb.cz\/kdyz-se-firme-nedari\/","headline":"Kdy\u017e se firm\u011b neda\u0159\u00ed!","name":"Kdy\u017e se firm\u011b neda\u0159\u00ed!","description":"O Pepsi Co Produkty t\u00e9to zna\u010dky jsou vyu\u017e\u00edv\u00e1ny miliardu osob denn\u011b a to ve v\u00edce ne\u017e dvou stech zem\u00ed a oblastech po cel\u00e9m sv\u011bt\u011b.V roce 2016 vytvo\u0159ila firma p\u0159\u00edjmy ve v\u00fd\u0161i 63 miliard dolar\u016f. Mezi zna\u010dky firmy Pepsi Co pat\u0159\u00ed tedy Frito-Lay, Gatorade, Pepsi-Cola a nap\u0159\u00edklad Tropicana. Ale to nen\u00ed v\u0161echno, proto\u017ee firma produkuje celkem […]","datePublished":"2018-03-16","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.15zzb.cz\/author\/#Person","name":"","url":"https:\/\/www.15zzb.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f7320ca526354d2794ceb75173050bfa147af8617816df401a16569341b5fbaf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7320ca526354d2794ceb75173050bfa147af8617816df401a16569341b5fbaf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"15zzb.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.15zzb.cz\/wp-content\/uploads\/img_a315644_w1938_t1526501883.png","url":"https:\/\/www.15zzb.cz\/wp-content\/uploads\/img_a315644_w1938_t1526501883.png","height":0,"width":0},"url":"https:\/\/www.15zzb.cz\/kdyz-se-firme-nedari\/","wordCount":426,"articleBody":"O Pepsi CoProdukty t\u00e9to zna\u010dky jsou vyu\u017e\u00edv\u00e1ny miliardu osob denn\u011b a to ve v\u00edce ne\u017e dvou stech zem\u00ed a oblastech po cel\u00e9m sv\u011bt\u011b.V roce 2016 vytvo\u0159ila firma p\u0159\u00edjmy ve v\u00fd\u0161i 63 miliard dolar\u016f. Mezi zna\u010dky firmy Pepsi Co pat\u0159\u00ed tedy Frito-Lay, Gatorade, Pepsi-Cola a nap\u0159\u00edklad Tropicana. Ale to nen\u00ed v\u0161echno, proto\u017ee firma produkuje celkem 22 zna\u010dek potravin a n\u00e1poj\u016f.Firm\u011b v posledn\u00edm roce klesly o jedno procento prodeje z n\u00e1pojov\u00e9 divize na severoamerick\u00e9m trhu, nicm\u00e9n\u011b v prvn\u00ed polovin\u011b lo\u0148sk\u00e9ho roku to byl pokles o cel\u00e1 t\u0159i procenta. Nen\u00ed tedy divu, \u017ee spustila novou kampa\u0148.\u00a0Nov\u00e1 kampa\u0148 na zv\u00fd\u0161en\u00ed prodeje Pepsi-ColyLimitovan\u00e9 edice plechovek s popul\u00e1rn\u00edmi um\u011blci nen\u00ed na trhu novinkou. Dokonce p\u0159\u00edmo tato firma ji\u017e v roce 2012 podobnou kampa\u0148 vedla.D\u016fvodem, pro\u010d se vrac\u00ed k jednou praktikovan\u00e9mu n\u00e1padu, je, \u017ee se sna\u017e\u00ed p\u0159ibl\u00ed\u017eit produkt mlad\u00e9 generaci, a proto\u017ee je poselstv\u00edm t\u00e9to kampan\u011b s n\u00e1zvem Generation spole\u010dn\u00e9 hodnoty nap\u0159\u00ed\u010d v\u011bky, nemus\u00ed ani vadit, \u017ee n\u011bkter\u00e9 um\u011blce mlad\u00ed ani neznaj\u00ed.Firma mus\u00ed zac\u00edlit nyn\u00ed na mladou generaci, proto spou\u0161t\u00ed nov\u00e9 kampan\u011b v retro stylu. Z lo\u0148sk\u00e9ho roku ji\u017e m\u00e1 firma za sebou propad prodeje o v\u00edce ne\u017e 4,5 a tak letos vypustila na trh v r\u00e1mci nejsledovan\u011bj\u0161\u00ed akce roku v USA Super Bowlu tyto limitovan\u00e9 plechovky se Cindy Crawford a Britney Spears.Mezi dal\u0161\u00ed celebrity, kter\u00e9 se objev\u00ed v reklam\u011b na Pepsi jsou nap\u0159\u00edklad:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ray CharlesRay Charles se u\u017e v reklam\u00e1ch na tuto zna\u010dku objevil ve spotu propaguj\u00edc\u00edm dietn\u00ed Pepsi v z\u00e1b\u011brech z devades\u00e1t\u00fdch let.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Michaela Jackson\u00a0Michael Jackson byl ji\u017e v minulosti s\u00e1zkou firmy na jistotu \u00fasp\u011bchu, nen\u00ed tedy divu, \u017ee i nyn\u00ed s\u00e1hla firma pr\u00e1v\u011b po kr\u00e1li popu. Aby ne, kdy\u017e u\u017e v roce 1984 pro n\u011b to\u010dil reklamu a firma ho jistou dobu sponzorovala. Jackson pro Pepsi nato\u010dil n\u011bkolik reklamn\u00edch spot\u016f. I v roce 2012, tedy t\u0159i roky po jeho smrti, se Jackson objevil v kampani, ve kter\u00e9 Pepsi vydala miliardu plechovek pr\u00e1v\u011b s Jacksonem. Bylo to p\u0159esn\u011b dvacet p\u011bt let po vyd\u00e1n\u00ed jeho slavn\u00e9ho alba Bad.V tuto chv\u00edli po spu\u0161t\u011bn\u00ed kampan\u011b m\u00e1 firma prodeje na vzestupu, v r\u00e1mci prvn\u00edho \u010dtvrtlet\u00ed t\u00e9m\u011b\u0159 o procento a p\u016fl.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kdy\u017e se firm\u011b neda\u0159\u00ed!","item":"https:\/\/www.15zzb.cz\/kdyz-se-firme-nedari\/#breadcrumbitem"}]}]